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Jose Mourinho to be a Jaguar Ambassador
14th February 2014
At an exclusive event in Canary Wharf, London, new Jaguar UK ambassador José Mourinho joined British stars of sport and music to celebrate the official UK launch of the Jaguar F-TYPE Coupé.
At the highly anticipated London event, hosted by Jaguar Land Rover UK Managing Director Jeremy Hicks, the stunning new sports car was presented to an audience of prospective customers, Jaguar brand Ambassadors and celebrity guests including Mourinho and Natalie Pinkham. Musicians Mistajam and Example were in attendance alongside Olympic Gold medal winner Anthony Joshua MBE and BBC sports presenter Gary Lineker.
During a staged interview on the evening, José was asked what his team thought of the new car, “How can this old man drive such a cool car,” he replied with a wry smile.
Asked about his own take on the car, he went on to say, “It drives like a great player because it does what I want it to do.”
The F-TYPE Coupé UK debut opened with an exclusive screening of the dramatic new Jaguar ‘Rendezvous’ advert, directed by Oscar-winner Tom Hooper and starring Sir Ben Kingsley, Tom Hiddleston and Mark Strong. The advert is the latest offering in Jaguar’s ‘British Villains’ campaign and made its world premiere during the coveted advertising slot in the Super Bowl XLVIII North America broadcast interval. Within two weeks it received more than 11 million views online, the advertisement will hit television screens in the UK for the first time in April.
Jeremy Hicks said: “I am really excited to be officially presenting the new F-TYPE Coupé in the UK for the first time. This sports car is as important to the Jaguar brand as it is spectacular to drive.
“With the F-TYPE Coupé, our designers and engineers have created the ultimate expression of Jaguar DNA; beautiful design combined with immense dynamic performance. I am sure all our customers will be as excited as our new ambassador José Mourinho at the prospect of driving the new F-TYPE Coupé.”